Featured research
College faculty publish fundamental and applied research in a wide range of peer reviewed publications, extension bulletins and policy briefs. Here, you’ll find Cornell Business News articles featuring some of that research.
Notable highlights
Climate change and wine grapes: Go, stay or change?
As the planet warms, wine-growing regions face an uncertain future. Should they double-down on what they grow or do something entirely different?
Why Americans think they won’t benefit from Social Security
Researchers found that sharing graphs of income and costs instead of just the trust fund balance dramatically reduced misunderstanding.
Using machine learning to predict and prevent child malnutrition
A new system could forecast malnutrition hotspots before they occur and help humanitarian organizations target preventative aid.
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Meet Vishal Gaur, the Johnson School’s New Dean
Dean Gaur believes in continually innovating business education and exploring the role of AI and analytics in transforming the MBA experience.
Rating Platforms Drive Sales at Tourist-Area NYC Eateries
Ratings impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals.”
How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.
New Green Technology Innovation Fellowship Accepts First Cohort
Nineteen Cornell MBA students, PhD candidates, and postdoctoral fellows have joined the inaugural cohort of Green Technology Innovation Fellows.
To stand out on LinkedIn, focus on journey, not achievements
In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.
New Public Health Innovation Can Also Break a Poverty Trap
Removing invasive plants at water collection points in Senegal lowers disease rates, and composting those plants can raise agricultural productivity.
Research: To Resist Temptation, Think Short-Term
Research shows that short-term costs of unhealthy eating is more effective at helping people avoid indulging than highlighting long-term costs.
Big Firms Don’t Always Exercise Their Labor Market Power to Suppress Wages
To wield labor market power, large companies must centralize their hiring. But many decentralize instead, giving up their power. New research suggests why.
Viewers Favor Spontaneity in Entertainment and Sports – Except When They Don’t
Unplanned action lends authenticity to the performer, but only when their competence is high and the stakes are low.
One-Click Checkout Increases Spending and Engagement
Research by Johnson’s Young-Hoon Park and Murat Unal, PhD ’22, shows that customers increased spending after signing up for “one-click” checkout.