Featured research
College faculty publish fundamental and applied research in a wide range of peer reviewed publications, extension bulletins and policy briefs. Here, you’ll find Cornell Business News articles featuring some of that research. For original working papers, see the Cornell SC Johnson College of Business Research Paper Series, hosted by SSRN.
Notable highlights
Ozempic is changing the foods Americans buy
The new class of weight-loss and diabetes drugs are changing not just how much American households are eating, but even precisely what they buy at a supermarket or restaurant.
Why Americans think they won’t benefit from Social Security
Researchers found that sharing graphs of income and costs instead of just the trust fund balance dramatically reduced misunderstanding.
CEO turnover taxes analyst attention, skewing broader forecasts
When analyst attention is absorbed by CEO turnover, other companies in their portfolio pay the price, new Cornell research finds.
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Research: Technology Is Changing How Companies Do Business
The Cornell Dyson research highlights the importance of businesses staying ahead of the curve in technology. Companies that embrace digital technologies now are likely to be the ones that thrive in the future.
Dead & Company concert funds $800K for new climate solutions
Two of the five projects announced this month by The 2030 Project are led by SC Johnson College of Business faculty Chris Barrett and Elena Belavina.
AI Opens New Frontiers in Finance
Artificial intelligence has the potential to transform finance, according to experts at a conference hosted by the SC Johnson College of Business and the University of Oxford.
Promoting Thank-you Gifts Can Boost Charitable Donations
For some charitable donors, the extra incentive of a gift is an important lever for opening pocketbooks SC Johnson College of Business research finds.
Many Firms Prefer Ready-made AI Software, with a Few Tweaks
Many firms are opting for ready-made AI technology that can be tailored to a firm’s specific needs finds research coauthored by Dyson’s Chris Forman.
To Vape or Not to Vape: When an E-Cigarette Tax Has an Impact
The Johnson School research suggests that taxation could have an impact on reducing vaping among young people.
Stand By Your Group: Loyalty Can Blur Ethics Line
Loyalty to a group vs. an individual was more effective in eliciting followers’ compliance with unethical requests, research by Angus Hildreth found.
Research: Unraveling the Pursuit of Entrepreneurship in the Fashion Industry
The research from the Johnson School suggests that the decision to launch a startup is not solely based on personal characteristics but also involves how organizational roles and social dynamics influence the choice.
International moves can pay off for venture-backed startups
Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.
Scanner data can help NYS farmers boost market sales
Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers' profits.