Featured research
College faculty publish fundamental and applied research in a wide range of peer reviewed publications, extension bulletins and policy briefs. Here, you’ll find Cornell Business News articles featuring some of that research. For original working papers, see the Cornell SC Johnson College of Business Research Paper Series, hosted by SSRN.
Notable highlights
Ozempic is changing the foods Americans buy
The new class of weight-loss and diabetes drugs are changing not just how much American households are eating, but even precisely what they buy at a supermarket or restaurant.
Why Americans think they won’t benefit from Social Security
Researchers found that sharing graphs of income and costs instead of just the trust fund balance dramatically reduced misunderstanding.
CEO turnover taxes analyst attention, skewing broader forecasts
When analyst attention is absorbed by CEO turnover, other companies in their portfolio pay the price, new Cornell research finds.
Filters
Results
Stars or Numerals? How Rating Formats Change Consumer Behavior
The researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional Arabic numerals.
A Phone Directory Boosts Usefulness of Mobile Phones–and Bottom Lines–in Rural Africa
Business listings connect suppliers, services, and consumers—and double their revenue, Cornell researchers find.
New Tool Can Help NYS Make Economically Beneficial Food Purchases
Dyson professor develops an economic model that calculates additional NYS business activity and tax revenue generated from purchases of specific local products.
Conservatives More Likely Than Liberals to Negotiate Price
According to new research out of the Cornell SC Johnson College of Business, conservatives are more likely than liberals to negotiate over price for items such as used cars or houses.
Modeling Tool Protects Worker Health and Food Chain Security
Aaron Adalja, Nolan School professor, contributed to a computer model that helps farms and food processing facilities control COVID-19 outbreaks, keep workers safe and the food chain secure.
Social Networks Are Not Effective at Mobilizing Vaccination Uptake
Social networks are unlikely to persuade someone to embrace a new vaccine, reports Dyson professors Nancy Chau and Arnab Basu.
Earth Day Research: Powering the Future with Clean Energy
New SC Johnson College research shows primary contributors to recent clean energy patents are existing inventors rather than newcomers.
Winding Up Value: How Media Shapes the Luxury Watch Market
New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.
Renegotiated Trade Deal Benefits US Dairy Producers
New research by Dyson professor Christopher Wolf, suggests recent Canadian trade concessions removed some barriers to U.S. dairy exports.
Boosting mental muscle leads to better performance
A new study from SC Johnson College explores the concept of “cognitive endurance,” defined as the ability to sustain performance in cognitive tasks over time.