Featured research
College faculty publish fundamental and applied research in a wide range of peer reviewed publications, extension bulletins and policy briefs. Here, you’ll find Cornell Business News articles featuring some of that research.
Notable highlights
Ozempic is changing the foods Americans buy
The new class of weight-loss and diabetes drugs are changing not just how much American households are eating, but even precisely what they buy at a supermarket or restaurant.
Why Americans think they won’t benefit from Social Security
Researchers found that sharing graphs of income and costs instead of just the trust fund balance dramatically reduced misunderstanding.
CEO turnover taxes analyst attention, skewing broader forecasts
When analyst attention is absorbed by CEO turnover, other companies in their portfolio pay the price, new Cornell research finds.
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Driving more accurate reviews in hospitality
Research examines the relationship between customer satisfaction and reporting motivation in online review platforms.
Lateral moves may ultimately benefit career trajectory, study
Professor Michael Waldman has found important links between lateral job moves in relation to promotions, wage dynamics, and education.
Meet Jinhua Zhao, Dyson’s new dean
Dean Zhao believes Dyson is positioned to push the frontiers of business education to address 21st century challenges. Learn why and more in this Q&A.
Study examines if US firms are becoming more short-term oriented
Yuan Shi has found intriguing data that provides new details around the active debate among managers, investors, researchers, and policymakers.
Low self-esteem leads to low-quality purchases
Study proposes that low self-esteem consumers gravitate toward inferior products because those products confirm their pessimistic self-views.
Lessons for managers in the exploration for breakthrough innovation
Study highlights important implications for managers who wish to encourage a more exploratory search for breakthrough innovation.
Background Noise? TV Advertising Affects Real-Time Investor Behavior
What influences retail stock investing? Advertising–that's according to Dyson Professor Jura Liaukonyte and her co-researchers.
A Second Quarter Rebound: Are We There Yet?
Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.
How much? Knowing appetizer, entrée calories impacts food choices
A study found calorie labels on menus resulted in a reduction in calories ordered, but with a catch.
When it comes to marketing, customers must watch the information gap
Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.