Small Hotels in Lake George Flourish with Novel Hybrid Approach
Advertising on Airbnb as well as traditional hotel channels creates a new path to year-round rental success for small hotels in Lake George, NY. This model solves concerns of non-staffed properties, provides guest services, and allows for off-season rentals by the week, according to an article by Robert Gregor ’00 JD ’07 lecturer in the Cornell Peter and Stephanie Nolan School of Hotel Administration: Small Hotels Flourish with Novel Hybrid Approach. The article was published by the Nolan Hotel School’s Center for Hospitality Research in the CHR Report, September 2023.
“In a rapidly evolving landscape of accommodation choices, the article unveils a hybrid approach to short-term rentals and hotels,” says Gregor. “This innovative approach is a blueprint for property owners and travelers alike. With the short-term rentals market booming and posing a significant challenge to traditional hotels, this hybrid model offers a compelling solution.”
This approach not only boosts revenue but also opens up unique opportunities for travelers, says Gregor. “It’s like having the best of both worlds. Imagine a vacation that feels like a home away from home, complete with hotel-like amenities—from daily housekeeping to on-demand assistance, a pool, hot tub, and more.
“The impact is quantifiable: increased revenue, reduced operating costs, and delighted guests,” Gregor says. “And don’t overlook the social advantages. Unlike traditional short-term rentals that may contribute to gentrification and housing market volatility, this hybrid model maintains the harmony of local communities.”
Read the full article, Small Hotels Flourish with Novel Hybrid Approach.
ABOUT THE AUTHOR
Robert Gregor ’00, JD ’07, is a lecturer in the Cornell Peter and Stephanie Nolan School of Hotel Administration, executive director of the Pillsbury Institute for Hospitality Entrepreneurship, interim executive director of the Center for Hospitality Research, and founder and owner of Gregor Hotels.