Inside SC Johnson
Focus on fundamentals remains key for hotels
Rohit Verma’s co-authored study shows the core of the hotel business still focuses on creating a memorable stay by providing exceptional service.
Study highlights changes in hotel revenue management
Sheryl Kimes discusses her study on emerging trends in hotel revenue management practices—technology and data will increasingly inform RM decisions.
A Journey to the East and Back
Morgan Alexander Jones, MBA ’15, COO of US-China Strong
How hotels can benefit from bad reviews
Christopher Anderson discusses his recent study in which he found that simply encouraging customer reviews can boost a hotel’s ratings and revenue.
Spotlight on business sustainability in the Cornell College of Business
Cornell is a global leader in sustainable and climate change research, teaching, and engagement.
The Complicated Legacy of Turkey’s “Miracle Decade”
Ankara University sociology professor Utku Balaban shares his insights on some of the social dynamics of Turkey’s rapid growth.
Cornell research uncovers keys to successful and lasting diversity training
Co-authored research by Jamie Perry found the most effective types of diversity training and programs use many different instructional methods.
