Marketing & Advertising
News, stories, and profiles related to our work in the marketing and advertising fields.
The Power of Intrinsic Rewards
Having trouble sticking to your goals? Research by Kaitlin Woolley finds that focusing on what feels good about new habits helps you to stay the course.
Art, Culture, and Markets
Mukti Khaire’s new book, Culture and Commerce, paints a picture of value creation in the creative industries.
Top marketing executives empower Johnson students to reach their goals
MBA students are confronted with difficult leaps of faith as we explore careers and look for our dream jobs. Johnson challenges me to think even bigger.
Practice makes perfect: Bringing core marketing principles to life with the SC Johnson Case Competition
Our goal is to provide students with intensive, roll-your-sleeves-up experience in leadership, collaboration, decision-making, and strategic thinking.
Beyond networking: Johnson’s annual Marketing Executive Coaching Program
This annual program was not only the highlight of my first year at Johnson, but changed the direction of my career entirely.
Experience and agility for hire
Gary Fassak ’76, MBA ’78
The chief marketing mind behind Topo Chico’s success
Gerardo Galvan, Executive MBA Americas ’18