Thought Leadership
4 Ways to Leverage AI in Your Corporate Strategy
Johnson School faculty identify four best practices senior executives can employ to capitalize on advancements in AI and dodge common pitfalls.
Downsizing personal items can be just a snap away
A Cornell professor and her co-author learned, in a study involving hundreds of participants, that when individuals replace an item with a photo or memento, it satisfies the sense of ownership and makes downsizing easier.
Maximize Achievement and Persistence by Aligning Rewards to Recognize Milestones
Individuals are more likely to persist if they receive their first reward after completing a chunk of a task followed by a stream of small incentives.
How the Disruptive Business of Home-Sharing is Being Disrupted
Home sharing has opened up a world of opportunities for people looking to rent out their properties. Airbnb and similar companies have become a popular way for people to list […]
New Research Theme to Solidify SC Johnson College as a Leader in Sustainability
The Business of Sustainability research theme will facilitate collaboration, program coordination, and curriculum across the college’s three schools.
Fintech at Cornell hosts symposium advancing research in financial economics
The meeting brought together 80 academic participants from across the globe to help advance theoretical research in financial economics.
Leave your comfort zone to achieve motivation and growth
Developing a skill such as public speaking can be uncomfortable, but new research shows that instead of avoiding discomfort, seeking it out can actually result in better motivation.
Sustainability Remains a Top Priority in the Hospitality Industry
Sustainability is now considered an essential pillar of corporate strategy, according to expert panelists at the 12th Annual Sustainability Roundtable, an event hosted by the Cornell Center for Hospitality Research (CHR).
Brand Affinity Up for Novice, Down for Frequent Travelers
The current drops in business travel and the rise in leisure travel are making it difficult for brands to assess consumer sentiment.