Inside SC Johnson
Background Noise? TV Advertising Affects Real-Time Investor Behavior
What influences retail stock investing? Advertising–that’s according to Dyson Professor Jura Liaukonyte and her co-researchers.
Mish and Lai win initial graduate, professional teaching prize
Professor Risa Mish receives Cornell University’s inaugural Provost Award for Teaching Excellence in Graduate and Professional Degree Programs.
BioEntrepreneurship program to fuel NYS life science startups
Johnson’s BioEntrepreneurship fellowship will connect participants to life science companies in New York state while catalyzing the formation of new life science startups.
A Second Quarter Rebound: Are We There Yet?
Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.
New faculty introduction: Elizabeth McClean
Meet the newest faculty from across the SC Johnson College of Business and learn about their academic focus, teaching, and interests.
Preparing for the Return of Business Meetings, Conferences and Travel: Is High-Tech the New High-Touch?
Industry experts share insight with Professor Chekitan Dev in a panel discussion on how best to prepare for the return of business travel.
Mana Up supports Hawaii’s entrepreneurs and helps them to scale up
SHA graduate Meli James ’00 co-founded Mana Up to build up and support Hawaii’s ecosystem of entrepreneurs, providing tools to scale globally.
How much? Knowing appetizer, entrée calories impacts food choices
A study found calorie labels on menus resulted in a reduction in calories ordered, but with a catch.
When it comes to marketing, customers must watch the information gap
Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.