Marketing & Management Communication
Learn more about our marketing and management communication faculty through these news and feature stories.
‘Silenced Voices’ Are Revealed in New Book on Historical Figures
This book highlights the civic participation and community engagement of women, from abolitionists to philanthropists.
The secret to resolutions? Enjoy the pursuit, not the outcome
New research from SC Johnson College finds the key to achieving goals is less about the outcome and more about enjoying the journey.
The K-pop status shuffle: producers, power and reinvention
New SC Johnson College research finds entertainment agencies in Korea play a dominant role in shaping the image of K-pop groups.
Tears and ticket stubs: the real reason we cherish mementos
New research from the Cornell SC Johnson College finds that collecting mementos is tied to the timing of when an experience ends.
Winding Up Value: How Media Shapes the Luxury Watch Market
New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.
Enabling Hotel Guests to Customize Their Rooms Fosters Customer Loyalty
Hotel guests who can customize their rooms by selecting layout, snack bar offerings, and pillow softness are more likely to become loyal customers.
What fuels our fear of missing out?
New research from Johnson Assistant Professor Jacqueline Rifkin shows that a fear of missing out is driven by worries about possible negative impacts on future relationships.
The cost of silence: Financial stress mutes couples’ communication
Dyson and Johnson school researchers found evidence that financial stress plays a significant role in hindering communication between partners about finances.