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Marketing & Management Communication

Learn more about our marketing and management communication faculty through these news and feature stories.

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Johnson School

Winding Up Value: How Media Shapes the Luxury Watch Market

New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.

photo of a woman's forearms and hands pressing down on a pillow with soft lighting in the background.
Nolan School

Enabling Hotel Guests to Customize Their Rooms Fosters Customer Loyalty

Hotel guests who can customize their rooms by selecting layout, snack bar offerings, and pillow softness are more likely to become loyal customers.

teen feeling fomo after looking at social media on the phone
Johnson School

What fuels our fear of missing out?

New research from Johnson Assistant Professor Jacqueline Rifkin shows that a fear of missing out is driven by worries about possible negative impacts on future relationships.

A couple talking about finances
Dyson School

The cost of silence: Financial stress mutes couples’ communication

Dyson and Johnson school researchers found evidence that financial stress plays a significant role in hindering communication between partners about finances.