Chekitan Dev
Chekitan Dev is an award winning professor of marketing (tenured) and professor of management (by courtesy) at Cornell University’s SC Johnson College of Business in the School of Hotel Administration. He is internationally recognized for his teaching and course development and has received multiple awards for teaching excellence from undergraduate students, graduate students, and Ernst & Young. In 2019 he received the Overall Winner (Best Case Study) Award from The Case Center at Cranfield University (UK), and a 2019 Trailblazer Award from eCornell.

Nolan School BusinessFeed
Experts respond to case study challenge with unique brand strategies
Professor Chekitan Dev’s co-authored case study challenges readers to position the Neemrana Hotels brand to survive and thrive in a changing market. How did readers respond?