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Chekitan Dev

Chekitan Dev is an award winning professor of marketing (tenured) and professor of management (by courtesy) at Cornell University’s SC Johnson College of Business in the School of Hotel Administration. He is internationally recognized for his teaching and course development and has received multiple awards for teaching excellence from undergraduate students, graduate students, and Ernst & Young. In 2019 he received the Overall Winner (Best Case Study) Award from The Case Center at Cranfield University (UK), and a 2019 Trailblazer Award from eCornell.

Exterior photo of the Neemrana Fort-Palace resort property. The photo depicts an imposing fort-like structure built into a lush hillside.
Johnson School

Experts respond to case study challenge with unique brand strategies

Professor Chekitan Dev’s co-authored case study challenges readers to position the Neemrana Hotels brand to survive and thrive in a changing market. How did readers respond?