Inside SC Johnson

Representing Cornell at the first Boeing Innovation Challenge
Cornell SC Johnson College of Business students traveled to Washington state to participate in the first Boeing Innovation Challenge.

With food insecurity as their entrée, students learn the business of serving a cause
Service is a key to learning in the course Hunger, Health, and Nonprofit Social Enterprise. Requirements include volunteering and organizing a fundraiser.

Getting to green: What makes companies more likely to adopt environmentally friendly practices?
Glen Dowell, associate professor of management and organizations, focuses his research on corporate sustainability, with a particular interest in firms’ environmental performance.

Supply Chain Disruption: A Survival Guide
With everything from trade disputes to climate change ready to disrupt the flow of goods, companies need risk mitigation plans to cover a broad range of scenarios.

Think alike? Swipe right.
Innovation flourishes when corporations with similar cultures merge.

Building better customer satisfaction in a world of technology
Anderson and Martyn explore how customer contact employees can be trained in the “how” of service, especially when involved in service recovery.

Johnson’s student Marketing Association picks 2019 Super Bowl ad wins
An annual tradition, Johnson’s student Marketing Association analyzes this year’s Super Bowl ads and picks their favorite, most effective spots.

5 mental tricks to make you a better investor
Dyson professor Vicki Bogan comments on investors’ behavioral patterns when estimating both external risks and their own skillsets.

Women at Johnson are in it together—brilliant, compassionate, strong
Cassiope Sydoriak, MBA ’20, dispels five myths of being a woman at Johnson to prepare you for the real business school experience.