Johnson School
See how we’re turning ambition into impact every day through stories and updates about Johnson School students, faculty, staff, alumni, partners, and friends.

Profile in Leadership: George Gellert ’60, MBA ’62, JD ’63
Bringing a “Benevolent Competitiveness” to Family Business

Free for guests, but not for hotels: How to pick the right amenities for your property
A new study shows that companies must take a close look at the return on investment from each “free” product or service before deciding to offer it.

Here’s what online hotel shoppers are looking for…and at
Stephani Robson’s research shows company-generated information can influence booking decisions as much as user-generated content, like reviews.

New research reveals three customer service tips for using tabletop technology
What do restaurant patrons think of tabletop technology? According to one new study, customers are also embracing these technological changes.

Study: Most short-term trades lose money
Pamela Moulton’s new study shows institutional stock traders will likely get better returns by taking a more long-term approach.

Profile in Leadership: Greg Galvin, MS ’82, PhD ’84, MBA ’93
Creating Successful High-Tech Startups in Ithaca

The fintech revolution
Disruptive innovation, driven by digital technology, is transforming financial services.

The Future of Clean Energy: Achieving Resilience
With traditional energy prices falling, the renewables sector struggles to remain competitive while maintaining a focus on long-term growth.