Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
Study examines if US firms are becoming more short-term oriented
Yuan Shi has found intriguing data that provides new details around the active debate among managers, investors, researchers, and policymakers.
Low self-esteem leads to low-quality purchases
Study proposes that low self-esteem consumers gravitate toward inferior products because those products confirm their pessimistic self-views.
Lessons for managers in the exploration for breakthrough innovation
Study highlights important implications for managers who wish to encourage a more exploratory search for breakthrough innovation.
Background Noise? TV Advertising Affects Real-Time Investor Behavior
What influences retail stock investing? Advertising–that’s according to Dyson Professor Jura Liaukonyte and her co-researchers.
A Second Quarter Rebound: Are We There Yet?
Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.
How much? Knowing appetizer, entrée calories impacts food choices
A study found calorie labels on menus resulted in a reduction in calories ordered, but with a catch.
When it comes to marketing, customers must watch the information gap
Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.
Amid competing priorities, business can be a force for good
SC Johnson Chairman and CEO Fisk Johnson draws on his storied company’s values to navigate between business pragmatism and doing good.
Celebrating the Class of 2021
The Cornell SC Johnson College of Business and its three schools celebrate the Class of 2021.