Johnson School
See how we’re turning ambition into impact every day through stories and updates about Johnson School students, faculty, staff, alumni, partners, and friends.

Research Recap: Customer engagement is the key to long-term loyalty and impact
Professor Anderson’s series of studies examine the long-term impacts of guest engagement upon guest satisfaction, loyalty, and booking channel selection.

Moving the needle: the increasing role of sustainability in business
GreenBiz Group’s Joel Makower spoke to students about the steps firms are taking to integrate sustainability into core business.

Globalization—a growth perspective
Leaders in Emerging Markets speakers shed light on the advantages and challenges of investing in and expanding their companies to emerging markets.

Student Voices: Meet Mouna Allani, Johnson Cornell Tech MBA Class of 2021
A Forté Fellow who is passionate about technology and product strategy, learn why Mouna Allani joined the Johnson Cornell Tech MBA Class of 2021.

Park Perspectives: How to stretch yourself as a leader
Leaning on lessons learned through firsthand experiences, Peter Fraser Two Year MBA ’22 examines how one becomes a better leader in business.

Leadership lessons from 2020: Navigating the new normal
Cornell SC Johnson College of Business faculty share lessons that leaders can gain from the experiences of 2020 and apply to 2021 and beyond.

Opinion: The GameStop chaos may be a ‘bubble,’ but what does that actually mean?
GameStop’s price surge is being referenced as a bubble–but what does that really mean? Professor Maureen O’Hara discusses the phenomenon in her Washington Post op-ed.

Elon Musk Joins GameStop Melee With More Jabs at Short Sellers
Elon Musk, who has historically triggered gains in the shares of other companies, joined the GameStop melee last week. The implications? While not unusual, his approach can be concerning, Johnson Professor Murillo Campello tells the Wall Street Journal. “It really does create distortions,” he says.

Cryptocurrency | What You Need To Know
Professor Will Cong discusses the basics of cryptocurrencies with Business Because.