Johnson School
See how we’re turning ambition into impact every day through stories and updates about Johnson School students, faculty, staff, alumni, partners, and friends.
Study highlights growth of strategic hotel profit management
Cathy Enz’s co-authored study shows hospitality firms continue to expand their revenue management practices with a strategic profit-management approach.
Online travel sites are still important for hotel operators
Anderson’s co-authored study underscores consumers’ reliance on hotel websites and non-direct channels when researching and booking rooms.

Sorry, LinkedIn is NOT going away!
If you are a business professional in today’s mainstream business world, you must have a LinkedIn profile. LinkedIn is your default first impression.

The Management Library: Proud to be your research partner
At the Management Library, our motto is: “Proud to be your research partner.” What does that mean for your Executive MBA experience?

5 tips to help you succeed in the Executive MBA Americas program
The importance of a solid team of classmates I can count on is growing so evident in my years of learning and while developing and building my career path.
Focus on fundamentals remains key for hotels
Rohit Verma’s co-authored study shows the core of the hotel business still focuses on creating a memorable stay by providing exceptional service.
Study highlights changes in hotel revenue management
Sheryl Kimes discusses her study on emerging trends in hotel revenue management practices—technology and data will increasingly inform RM decisions.
How hotels can benefit from bad reviews
Christopher Anderson discusses his recent study in which he found that simply encouraging customer reviews can boost a hotel’s ratings and revenue.

Eswar Prasad: Despite yuan’s meteoric rise, dollar will dominate
In his new book, Gaining Currency: The Rise of the Renminbi, Prasad evaluates the real power of China’s currency.