New research from the Nolan Hotel School sheds light on the ways people assess organizations.
Paul Rubacha Department of Real Estate chair Stuart Rosenthal outlines links between economics, real estate markets, and the health of communities.
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.
New research involving machine learning determined that the persuasive power of “symbolic status” from virtual badges in online debates has the potential to create an imbalance of power.
Amorepacific CEO Kyungbae Suh, MBA ’87, and his wife, Yoonkyung Shin, established the Kyungbae Suh Professorship of Global Marketing.