Research With Impact

A person reaches for a package of frozen meat at the farmers market.
SC Johnson College BusinessFeed

Scanner data can help NYS farmers boost market sales

Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.

photo illustration of a hands feeding physical books into a digital screen.
Dyson BusinessFeed

Digitizing Books Can Spur Demand for Physical Copies

Digitization can boost sales of physical books by up to 8% by stimulating demand through online discovery, research by Dyson’s Imke Reimers finds.

Group of people
Nolan School BusinessFeed

Research: Familiarity breeds contempt for moral failings

People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.

Photo of person's face with digital background
Nolan School BusinessFeed

Research: What Happens When We Assign Human Qualities to Companies?

New research from the Nolan Hotel School sheds light on the ways people assess organizations.

upper body portrait of Vishal Gaur.
Johnson BusinessFeed

Meet Vishal Gaur, the Johnson School’s New Dean

Dean Gaur believes in continually innovating business education and exploring the role of AI and analytics in transforming the MBA experience.

hands holding a smart phone with a ratings app on screen and tagged 4-star and 5-star rating messages floating above it with a coffee latte on a table below.
Nolan School BusinessFeed

Rating Platforms Drive Sales at Tourist-Area NYC Eateries

Ratings impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals.”

Photo of person with mouse cursor
SC Johnson College BusinessFeed

How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.

SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.

A group of 18 students poses on the stairs at the Breazzano Center.
SC Johnson College BusinessFeed

New Green Technology Innovation Fellowship Accepts First Cohort

Nineteen Cornell MBA students, PhD candidates, and postdoctoral fellows have joined the inaugural cohort of Green Technology Innovation Fellows.

What's Your Story?
Nolan School BusinessFeed

To stand out on LinkedIn, focus on journey, not achievements

In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.