Research With Impact
Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.
Digitization can boost sales of physical books by up to 8% by stimulating demand through online discovery, research by Dyson’s Imke Reimers finds.
People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.
New research from the Nolan Hotel School sheds light on the ways people assess organizations.
Ratings impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals.”
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.
Nineteen Cornell MBA students, PhD candidates, and postdoctoral fellows have joined the inaugural cohort of Green Technology Innovation Fellows.
In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.