Research With Impact

upper body photo of Jinhua Zhao
Dyson BusinessFeed

Meet Jinhua Zhao, Dyson’s new dean

Dean Zhao believes Dyson is positioned to push the frontiers of business education to address 21st century challenges. Learn why and more in this Q&A.

an image of a bright red clock on a yellow background
SHA BusinessFeed

Study examines if US firms are becoming more short-term oriented

Yuan Shi has found intriguing data that provides new details around the active debate among managers, investors, researchers, and policymakers.

the words self esteem unwrapped in paper
Johnson BusinessFeed

Low self-esteem leads to low-quality purchases

Study proposes that low self-esteem consumers gravitate toward inferior products because those products confirm their pessimistic self-views.

idea tree
SHA BusinessFeed

Lessons for managers in the exploration for breakthrough innovation

Study highlights important implications for managers who wish to encourage a more exploratory search for breakthrough innovation.

rows of televisions showing static
Dyson BusinessFeed

Background Noise? TV Advertising Affects Real-Time Investor Behavior

What influences retail stock investing? Advertising–that’s according to Dyson Professor Jura Liaukonyte and her co-researchers.

hotel sign lit up at night on building
SHA BusinessFeed

A Second Quarter Rebound: Are We There Yet?

Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.

Making menu choices
SHA BusinessFeed

How much? Knowing appetizer, entrée calories impacts food choices

A study found calorie labels on menus resulted in a reduction in calories ordered, but with a catch.

A blue orange cut in half to show normal orange inside
Johnson BusinessFeed

When it comes to marketing, customers must watch the information gap

Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.

Zoom screen shot of Fisk Johnson speaking with the SC Johnson logo behind him
Johnson BusinessFeed

Amid competing priorities, business can be a force for good

SC Johnson Chairman and CEO Fisk Johnson draws on his storied company’s values to navigate between business pragmatism and doing good.