Faculty
ESG pressure takes center stage at the 2021 Emerging Markets Institute conference
Emerging markets are making progress in environmental, social, and governance (ESG) efforts but also face hurdles, including metrics and governance.
Presence of food may decrease enjoyment of customer experiences, study
Research by Associate Professor Emily Garbinsky presents a lesson for marketers: food and experiences don’t mix.
Left, right agree selling bodies is wrong – but reasons differ
Both liberals and conservatives consider bodily markets morally wrong, but they do so for different reasons, according to new research.
Pictures, videos can send viewers down a ‘rabbit hole’
How many cat videos can you watch in one sitting? Associate Professor Kaitlin Woolley ’12, says they’re like potato chips: You can’t consume just one.
Lateral moves may ultimately benefit career trajectory, study
Professor Michael Waldman has found important links between lateral job moves in relation to promotions, wage dynamics, and education.
Low self-esteem leads to low-quality purchases
Study proposes that low self-esteem consumers gravitate toward inferior products because those products confirm their pessimistic self-views.
Mish and Lai win initial graduate, professional teaching prize
Professor Risa Mish receives Cornell University’s inaugural Provost Award for Teaching Excellence in Graduate and Professional Degree Programs.
When it comes to marketing, customers must watch the information gap
Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.
It’s time for high-tech economics
William Cong sees opportunities to revolutionize high-tech research with insights from economics.