Professor Chekitan Dev’s co-authored case study challenges readers to position the Neemrana Hotels brand to survive and thrive in a changing market. How did readers respond?
Chekitan Dev, professor of marketing at the School of Hotel Administration, has co-authored a study recently published in Industrial Marketing Management.
SHA Professor Linda Canina says hotel gift card and added-value promotions are win-win for would-be travelers and the hospitality industry alike.
Research from Linda Canina at SHA uncovers factors that can have a significant impact on achieving sustainable earnings in the lodging industry.
Peng Liu, SHA associate professor, looks at how the hospitality industry can better serve retail shoppers by giving them enjoyable experiences.