Archive: Apparel
New Market Assessment Project
Project: The SGE Immersion team assessed the needs and potential sports apparel market for Muslim Women. The team segmented key markets for Muslim women worldwide (including the US, European, and…
Strategic Brand Growth
Project: A significant amount of AP’s growth in China was targeted to come from its Mamonde (French for “My World”) brand which was launched in China in 2006 and accounted…
Strategic Brand Growth
Project: AP’s LANEIGE brand, launched in 1994, is a global brand found in 500 department stores and free standing stores (FSS) across 13 countries. Euromonitor ranked LANEIGE as #12 among…