Archive: Consumer Products
Strategic Market Analysis
Project: In 2020, the company released its strategy to create a more sustainable future focused on four areas: safe and equitable workplaces, inclusive and accessible fashion, reducing environmental impacts across…
Strategic Market Analysis
Project: Battery energy storage is a necessary component for most utility‐scale solar projects currently being developed. It is essential because battery storage: 1) allows the asset to respond to market…
Strategic Market Analysis
Project: The “Better‐For‐You”, or BFY, products category had grown tremendously in the past five years. Nielson’s 2015 Global Health and Wellness Report revealed that 88% of consumers were willing to…
Brand Renewal Strategy
Project: The Westbrae® brand was founded in the 1970s targeting the vegetarian market, but over the last few years it had suffered due to competition from private labels and major…
Strategic Market Assessment
Project: eBay’s Global Impact team was looking to increase its influence with millennial consumers through messaging about its social impact and responsible business activities. The group produced content that highlighted…
Sustainability Strategy Assessment
Project: As consumers have grown concerned about the environmental and social impact of their purchase decisions, the pressure on consumer product retailers and manufacturers to address those concerns have continued…
Go‐to‐Market Strategy
Project: Danone North America had a significant coffee creamer and plant‐based milk business in retail and away‐from‐home, but did not have a strong presence in the specialty coffee shop market…
BoP Protocol- Kenya
Project: The three month effort resulted in the co-creation of a new business concept called “Community Cleaning Services” (CCS) that partnered S. C. Johnson & Son, Inc. with self-help youth…
New Business Analysis Project
Project: SC Johnson was involved in numerous ventures around the world focused on engaging poor communities as business partners. In the company’s insect coil business, the organization wanted to engage…
Business Analysis Project
Project: In 2005, a team established a business partnership between SC Johnson’s Kenya subsidiary and Kiberan youth groups to pilot test a new business model for delivering insect control, cleaning,…