Archive: Healthcare
Business Development Strategy
Project: UNICAUCA was interested in establishing a center of innovation for sustainable development which would serve as a base for the university, the community, the municipal and regional government, and…
New Business Opportunity Assessment Project
Project: The SGE Immersion evaluated a new business opportunity for a pharmaceutical company to deliver its products and services to low income consumers in Bolivia.
Market Entry Strategy
Project: This project focused on a market entry for a Pfizer OTC product to be launched in India. Students analyzed the India consumer market and offered recommendations related to brand…
Market Development Project
Project: The SGE Immersion team focused on the India pilot in Patna, Bihar, where the company is experimenting with doorstep delivery of diabetes care services. The team analyzed the sustainability…
Market Development Project
Project: Novo Nordisk was attempting to bring diabetes care to the working poor who had little access to healthcare. The company was testing — in isolation in different countries (Nigeria,…