Archive: Hospitality
Sustainability Strategy Assessment
Project: As consumers grow concerned about the environmental and social impact of their purchase decisions, the pressure on consumer product retailers and manufacturers to address those concerns continues to increase.…
Branding Strategy
Project: While Las Vegas Sands Corporation actively pursues sustainability as a core component of its business operations, the organization was challenged to determine the best way to unite the vast…
Business Development Strategy
Project: UNICAUCA was interested in establishing a center of innovation for sustainable development which would serve as a base for the university, the community, the municipal and regional government, and…
Strategic Impact Assessment
Project: Although the Palau Pledge was largely considered a success, there were no concrete tools set up to measure the impact of the campaign. The SGE Immersion team developed a…
Sustainability Strategy Project
Project: Sustainability was becoming a more salient issue for the hospitality industry, and while most brands had sustainability guidelines, there was great variation between and among them. It was not…
New Revenue Opportunities Project
Project: Hersha’s EarthView sustainability program had been launched and was being rolled out across the company’s hotel portfolio. The program’s near-term objectives were focused on strategies and operations within Hersha…
Owner’s Funding Portfolio Assessment Project
Project: Starwood had always assumed the 30/20 by 20 goals would be achieved in 1/3 increments with the first third coming from low to no cost operational changes, the second…
Strategic Growth Plan Project
Project: The SGE Immersion team created and developed a foundational, comprehensive strategic business plan for LCB to help clarify the company’s growth strategy and prioritize its investments beyond its core…
Business Opportunity Assessment Project
Project: With more than 40,000 employees worldwide, a big challenge for the company was educating its workforce about sustainability in ways that not only maintained operational consistency across properties, but…
Strategic Sustainability Strategy
Project: Over the prior five years, sustainability and corporate responsibility had become hot topics in the hospitality industry. Yet, companies continued to struggle to develop strategies that moved beyond cost-savings…