Archive: US & Canada
Branding Strategy
Project: While Las Vegas Sands Corporation actively pursues sustainability as a core component of its business operations, the organization was challenged to determine the best way to unite the vast…
Brand Renewal Strategy
Project: The Westbrae® brand was founded in the 1970s targeting the vegetarian market, but over the last few years it had suffered due to competition from private labels and major…
Sustainability Strategy Assessment
Project: Pratt & Whitney had sustainability goals concerning environmental regulations and meeting all compliance requirements and was an involved member in local communities. While these were key components to corporate…
Impact Investment Fund Development
Project: A newly launched company, Karner Blue Capital (KBC) planned to offer a series of thematic and discrete investment strategies designed to address specific environmental, social and governance issues. Through…
Market Assessment
Project: In recent years there had been a rapid increase in the number of commercial and industrial (C&I) businesses purchasing energy directly from renewable energy project owners. Selling to C&I…
Strategic Market Assessment
Project: eBay’s Global Impact team was looking to increase its influence with millennial consumers through messaging about its social impact and responsible business activities. The group produced content that highlighted…
Sustainability Strategy
Project: Corning’s Global Supply Management (GSM) works with the company’s suppliers to provide quality materials and services at the lowest total cost. Increasingly, there was pull from customers, as well…
Technology Commercialization Strategy
Project: Across the US, there was a growing need for integrated and collaborative energy system planning that would anticipate and tackle the stresses associated with intensified climate change conditions in…
Waste Strategy
Project: Subway was been in the process of a major brand transformation which included the incorporation of a global sustainability agenda. Waste management was a key focus area, but the…
Marketing & Growth Strategy
Project: The Seneca Women App connects women to each other and to opportunities to promote women and girls by providing a directory of audio content from the Seneca Women Podcast…