Archive: US & Canada
Market Analysis
Project: Hundreds of educational institutions had made an organizational commitment to carbon neutrality that was driving operational changes on campuses. However, much of those changes relied on deployment of technologies…
New Business Assessment
Project: As Resonance grew and looked to diversify its client base, it was looking to differentiate itself from competitors and to find new ways to add value for clients. The…
Commercialization Strategy
Project: GEGR was exploring ways to interact with more non-GE commercial entities on collaborative research endeavors and to foster an internal start-up culture that would allow high-potential developments to be…
Go-to-Market Strategy
Project: As concerns about climate change increase, there is increasing public scrutiny related to the carbon footprint of beef as a protein source. Cargill and others are innovating new feed…
Market Entry Strategy
Project: Visaka wanted to build on its success with ATUM in India and launch the product in the US market. Recent participation in industry expos in the United States had…
Technology Commercialization Strategy
Project: Sustainability challenges vary widely by growing region and there is often a disconnect between sustainability efforts by farmers, portrayal of those efforts by marketers, and perceptions of farmers’ efforts…
Strategic Market Analysis
Project: With new international standards and increased pressure from stakeholders, labor trafficking and modern slavery in company supply chains posed significant reputation and revenue risks, thus posing a major challenge…
Sustainability Strategy Assessment
Project: As consumers have grown concerned about the environmental and social impact of their purchase decisions, the pressure on consumer product retailers and manufacturers to address those concerns have continued…
Strategic Market Analysis
Project: EDF Renewables was considering how Balance of Plant/Balance of System would evolve in the coming years in different US markets for both solar and storage. The SGE Immersion team…
Go‐to‐Market Strategy
Project: Danone North America had a significant coffee creamer and plant‐based milk business in retail and away‐from‐home, but did not have a strong presence in the specialty coffee shop market…