Archive: US & Canada
Strategic Sustainability Strategy
Project: Over the prior five years, sustainability and corporate responsibility had become hot topics in the hospitality industry. Yet, companies continued to struggle to develop strategies that moved beyond cost-savings…
Strategic Sustainability Analysis
Project: This project focused on helping the company better understanding whether it could truly generate competitive advantage by developing and bringing to market products that meet a specific design protocol.…
Grassroots Business Fund
Project: GBF was at a point where it needed to take stock of what it had accomplished and identify how to project these accomplishments effectively for fundraising and partnership development.…
Strategic Business Plan & Market Assessment
Project: Although GPE held the patent to a promising technology, additional work needed to be done to clarify the company’s business model, value proposition, and growth potential. The SGE Immersion…
Technology Commercialization
Project: This project focused on evaluating whether there was an opportunity to develop small-scale, distributed clean water systems for customers in developing countries.
Market Segmentation
Project: The SGE Immersion team developed a marketing strategy for GE’s global wind services business. The team developed customer segmentation insights for global wind services through evaluation of the installed…
US Solar Market
Project: GE’s strategy was to target the utility-scale PV market through the equipment sale of a 600+ KW inverter and next generation thin film solar modules. Analyst forecasts varied significantly…
Strategic Market Assessment
Project: GE had recently launched a new company — Current, Powered by GE (http://currentbyge.com/) — with a focus on distributed energy resources (DERs) and the Commercial & Industrial market. A…
Market Analysis
Project: Large institutions were increasingly purchasing carbon offsets or “green credits” as a way to reduce the environmental impacts of their energy use. With multiple options and new programs appearing…
Business Development
Project: Emerson’s customers faced three global macro challenges. First, turnover caused by the retirement of the baby boomer generation was expected to cause 23% of the current process instrumentation and…