Archive: Energy
Market Analysis
Project: Hundreds of educational institutions had made an organizational commitment to carbon neutrality that was driving operational changes on campuses. However, much of those changes relied on deployment of technologies…
Commercialization Strategy
Project: GEGR was exploring ways to interact with more non-GE commercial entities on collaborative research endeavors and to foster an internal start-up culture that would allow high-potential developments to be…
Market Analysis and Go-To-Market Strategy
Project: Emerson Automation Solutions is heavily dependent on oil companies, which are the biggest source of the business’ revenue. To reduce risk and expand markets, the company was looking at…
Market Entry Strategy
Project: Visaka wanted to build on its success with ATUM in India and launch the product in the US market. Recent participation in industry expos in the United States had…
Strategic Market Analysis
Project: EDF Renewables was considering how Balance of Plant/Balance of System would evolve in the coming years in different US markets for both solar and storage. The SGE Immersion team…
Program Strategy
Project: The SGE Immersion team created an integrated Ecomagination campus program that GE could take to campuses in the US to aggressively reduce energy use, water use, greenhouse gas emissions,…
New Market Assessment
Project: With the increased adoption of solar and other renewable generation sources, microgrids were being touted as a possible game-changer in the management and distribution of electricity worldwide. In the…
Financing Opportunity Analysis
Project: Crowdfunding was rapidly emerging as a unique source of start-up financing and is projected to double in size to $3 billion in 2012. A recent study by Monitor had…
Competitive Assessment
Project: Yingli was interested in developing a more informed understanding of its competitive landscape so that it might better identify market gaps/opportunities to improve positioning. The SGE Immersion team conducted…
Strategic Competitive Analysis
Project: WGL was a leading provider of clean and efficient energy solutions to its customers. However, with rapid change coming to the energy sector, it was not clear which energy…