Archive: Energy
Market Expansion Strategy Project
Project: While MOVE was establishing itself in New York City, the company was already eyeing geographic expansion. The SGE Immersion team evaluated domestic market expansion opportunities and prioritized which business…
Market Expansion Strategy
Project: Intelligen wanted to scale their business of pre-packaged cogeneration. The SGE Immersion team evaluated the market to develop a business and marketing strategy that would allow Intelligen to grow.…
Market Expansion Strategy
Project: Building off the 2010 project, the SGE Immersion team evaluated the implementation of the strategic growth plan and made recommendation for where to improve execution to achieve the company’s…
Strategic Business Plan & Market Assessment
Project: Although GPE held the patent to a promising technology, additional work needed to be done to clarify the company’s business model, value proposition, and growth potential. The SGE Immersion…
Technology Commercialization
Project: This project focused on evaluating whether there was an opportunity to develop small-scale, distributed clean water systems for customers in developing countries.
Market Segmentation
Project: The SGE Immersion team developed a marketing strategy for GE’s global wind services business. The team developed customer segmentation insights for global wind services through evaluation of the installed…
US Solar Market
Project: GE’s strategy was to target the utility-scale PV market through the equipment sale of a 600+ KW inverter and next generation thin film solar modules. Analyst forecasts varied significantly…
Strategic Market Assessment
Project: GE had recently launched a new company — Current, Powered by GE (http://currentbyge.com/) — with a focus on distributed energy resources (DERs) and the Commercial & Industrial market. A…
Market Analysis
Project: Large institutions were increasingly purchasing carbon offsets or “green credits” as a way to reduce the environmental impacts of their energy use. With multiple options and new programs appearing…
Market Analysis
Project: Modern society has been built on the back of petroleum, with the carbon rich resource providing everything from energy for transportation, to flavorings and fragrances, to plastics. However, with…